Key Takeaways

Many small businesses rely on a good holiday season to support them through the entire year, but this is a risky model.

The smarter alternative is to leverage the holiday season to grow your business throughout the year. This means using the holiday season to collect data.

Use loyalty apps, hold events to draw customers into your store, send newsletters, and ask customers for their email or phone number so you can request opt-ins.

The holiday sales projections are coming, and unfortunately, they’re not great.

An S&P Global Ratings report expects holiday sales (November-December) will grow 4% in 2025 from 2024, but thanks to weaker consumer confidence on the “uncertain macroeconomic outlook,” those researchers say it’ll be because of increased prices to make up for tari

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