Apple’s smartphone shipments in 2025 are expected to top Samsung’s for the first time in over a decade and become the world’s leading seller of smartphones, according to a new report.
An analysis by Counterpoint Research found that global smartphone shipments will rise by 3.3% year over year in 2025, with much of the gain driven by Apple.
Shipments of iPhones are expected to climb 10% year over year in 2025, in part because of growing demand for the iPhone 17 series in key regions.
Counterpoint projected that Apple’s shipments will reach 19.4% in 2025, which would make Apple the world’s leading smartphone manufacturer for the first time since 2011.
Samsung’s shipments are expected to increase 4.6% year over year and reach a global share of 18.7%, slipping out of first place for the

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