Bruce Prichard discussed the internal proposals within WWE to turn Hulk Hogan heel and evaluated the creative success of the Hollywood Hulk Hogan character in WCW.

Prichard stated that he and Pat Patterson often proposed ideas for Hogan to turn heel, but the proposals “never got far” due to resistance from Vince McMahon.

“Vince did not want to turn Hulk heel. Held Hulk in the highest of esteem, and felt that the audience would turn on us as a company if we had Hulk Hogan be a bad guy, because the your sponsors, your partners, everybody’s everything was Hulk Hogan,” Prichard said.

Prichard explained that the ability to implement rapid creative changes was restricted by the long production lead times of the era. He noted that a product like a Hulk Hogan action figure was planned nine

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