As Kiyan Anthony entered the NIL world, a deal with any other brand than Jordan seemed impossible. His father, Carmelo Anthony, was one of the brand’s premier athletes and had 13 of his exclusive sneakers released. In addition, Anthony was gifted his first pair of Jordan sneakers by Michael Jordan himself. In their latest class of college basketball signees, the brand inducted him into their fold.

“To be part of the Jordan Brand family, to me, means carrying on a legacy,” Anthony said in a press release. “I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.” While Anthony was included in the announcement with the rest of the group, which includes Sarah Strong

See Full Page