BROOKLYN, New York (WABC) -- A woman in Brooklyn sought a new outlet for her love of fashion and writing, and along the way, discovered a new career.

It allowed her to quit her full-time job and triple her salary, as her own boss.

Working out of her Brooklyn home, Emilia Petrarca, who writes the popular fashion newsletter "Shop Rat," says there's one thing that makes her job succeed.

"My tagline is Shop Rat is one writer's attempt to get outside, go offline and engage with style in real life," Petrarca said.

She left her full-time magazine job three years ago and started writing on Substack, a subscription-based newsletter platform, and an app that aims to change our relationship with social media.

It's not a guaranteed paycheck for everyone, but for the 33-year-old, it's reshaping h

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