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Black Friday sales now span a month, with retailers using dynamic pricing.

38% of consumers feel financially stressed, while 25% plan to spend $1,000+.

Strong deals include electronics and appliances; price-tracking tools are recommended for genuine discounts.

SALT LAKE CITY — Sales started weeks ago, which raises the question: Should consumers start shopping early or wait for the official Black Friday? What began as a single day of deals has expanded to a weekend, then a full week and to the giant it is now, essentially an entire month of promotions.

Retailers are competing fiercely to lock in consumer spending before their rivals, pushing discounts earlier every year.

Retail analyst Hitha Herzog told ABC News that retailers are also r

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