Flexing Our Economic Muscles

By Julianne Malveaux

Dr. Julianne Malveaux (Photo by Jessica Koscielniak for Cal State LA)

Every year, corporations expect us to line up, log on, and lose our minds for Black Friday. They expect us to stretch our budgets, drain our accounts, and pretend that “doorbuster deals” are some kind of patriotic ritual. But this year, a coalition led by Black Voters Matter, Indivisible , and Until Freedom is calling on us to do something radically simple—and profoundly powerful:

A spending freeze from November 28 through December 1.

No Black Friday splurges. No retail rush. No “Buy Now” pressure.

By flexing our Economic Muscles, we can challenge the status quo and inspire others to join the Economic Muscles movement.

Why?

Because we ain’t buying it —literally and figuratively.

Why Thi