Welcome to the 32-hour day.

Tallying each minute we multitask while working, commuting, relaxing, cooking, cleaning, exercising and staring at our various screens, our days now balloon out eight hours past the 24-hour cycle, according to a new analysis of tech and media use from Activate Consulting.

Compiling time use data for its “attention clock,” the consulting firm found multitasking works as a “time multiplier.” This includes long stretches of tech-on-tech multitasking: people pairing social media with a podcast, or texting while gaming or watching a film.

The juggle extends to the office, where employees are now interrupted every two minutes during core work hours – or 275 times in a day – by e-mails, chats and meetings, according to Microsoft’s 2025 Work Trend Index.

Instead

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