This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock , delivering 34.3 million watchers for the biggest combined audience on record, per preliminary data from Nielsen. The festivities outperformed last year’s parade by 8%, or 2.5 million people.

The original 8:30 a.m. ET airing on NBC drew 25.4 million viewers, becoming the most-watched entertainment telecast in nearly seven years (second to ABC’s airing of the 2019 Academy Awards).

In the 18-49 demo, the parade’s initial airing stands as the highest-rated entertainment telecast in five years since NBC’s 2020 Thanksgiving Day Parade. Overall, that key demo was up 13% from last year’s fete.

Additionally, each age demographic saw increases from a year ago, but younger viewers were u

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