• Black Friday online sales reached $8.6 billion by early evening, according to Adobe. • AI-driven shopping traffic is expected to surge 600% as more buyers use AI tools online. • Mobile shopping and Buy Now, Pay Later services fueled strong growth.

American shoppers are delivering a record-breaking Black Friday, with online spending already reaching $8.6 billion by early evening and projections suggesting the final tally could exceed initial forecasts, according to data from Adobe Analytics.

Black Friday online spending through 6:30 p.m. ET represents 9.4% growth compared to last year, slightly outpacing Adobe's earlier forecast of 8.3% growth for the day.

Adobe now expects consumers will spend between $11.7 billion and $11.9 billion by the time Black Friday concludes, up from its

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