LEXINGTON, Ky (LEX 18) — Holiday shopping continues this weekend with Small Business Saturday, and local retailers in Lexington are preparing for what could be a significant sales day.

"There's a buying energy among folks," said Bill Farmer, who runs Farmer's Jewelry with his family.

The post-Thanksgiving shopping momentum creates a unique atmosphere for both customers and business owners.

"It's like a synergy," said Peggy, who owns Peggy's Gifts and Accessories. "People enjoy the busyness."

The weekend brings a noticeable increase in foot traffic for these establishments.

"Local people do shop local," Peggy said. "I mean, we do have so many great customers that are very loyal."

While increased business helps keep operations running, but the personal connections these both Farmer and

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