Tech companies are rushing AI shopping bots to market ahead of the holidays, yet multiple tools recommend identical generic gifts like cozy bathrobes.

Amazon has sued Perplexity and blocked outside AI bots from its site, protecting customer data and reviews that could help bots improve recommendations.

Experts doubt these unproven tools will meaningfully change shopping this season, with one analyst saying it won’t have a “huge impact” on purchases.

Amazon.com Inc.’s AI-infused Rufus shopping assistant has new features that make it a “faster, more useful, state-of-the-art shopping companion.” Google’s agentic checkout feature “can do the heavy lifting to help you get the perfect item without blowing your budget.” OpenAI unveiled a free ChatGPT tool it says can generate a personalized gi

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