Aldi has just casually launched its most premium wine range yet, just in time for Christmas .

And look, I appreciate the words ‘Aldi’ and ‘super premium’ don’t usually get uttered in the same sentence, but in the retailer’s own words, ‘shoppers can now sip like sommeliers without breaking the bank’.

They definitely had my attention at the last part of that sentence…

The new range includes high-end classics like Chablis Premier Cru, Sancerre and Châteauneuf-du-Pape, alongside a Rioja Gran Reserva and a Napa Cabernet Sauvignon and somehow prices start from just £6.29.

These are the kinds of wines you’d usually source from a wine merchant as they rely on factors like vintage, producer and site-specific vineyards.

What is ‘premium’ wine?

To put ‘premium’ wines into perspective, the

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