A study conducted before the Chancellor’s announcement found that Brits are sceptical about Black Friday (Image: IMAGO Images / Cover Images)

Six in ten Brits intend to be more price-conscious this Christmas as the Budget triggered an immediate drop in consumer confidence.

A snap poll conducted in the 24 hours after Chancellor Rachel Reeves’ statement revealed that shoppers are also reassessing how far their festive budget can stretch.

Almost half (48%) said they plan to use Black Friday to help manage festive spending with 42% saying the Budget had made them more likely to hunt down good deals, according to the research by Currys.

A study conducted before the Chancellor’s announcement found that Brits are sceptical about Black Friday, with 66% calling it a con and 59% saying they

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