AGAWAM, Mass. (WWLP) - Small Business Saturday is set to boost local economies as shoppers are encouraged to support small businesses across the country.

The event, which follows the Black Friday rush, is crucial for many small businesses as they enter the holiday season. Local shops are preparing for an influx of customers, with some offering special promotions to attract shoppers.

Black Friday draws crowds to Holyoke Mall for top deals

Shopping at local businesses helps keep money within the community, supporting local economic growth.

Coopers Gifts in Agawam is gearing up for what they expect to be the busiest day of the year. Owner Kate Gourde mentioned that every shopper will receive a gift as a token of appreciation, and each purchase will enter customers into a drawing for a $50

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