Central Florida shoppers kicked off Small Business Saturday with the sights, sounds and smells of the Winter Park Farmers’ Market.

It's where local vendors say the day offers a critical boost heading into the holiday season.

The annual shopping event encourages residents to spend their dollars locally.

It is something business owners say directly supports the families and entrepreneurs who give Orlando’s neighborhoods their character.

"It’s all about the local community," said Chris Rivera, who owns Thirsty Husky Coffee with her husband, Eddie.

Vendors at the market said shoppers can find items that stand out from big-box shelves.

"We all have wonderful, unique items to offer the public that they can’t find in the supermarket or anywhere," said Anna Marie Mele, owner of Pesto Diva

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