For all his success in growing the game, Tiger Woods once learned that even his star power had its limits when a plan to conquer Australia backfired. It cost Australian taxpayers $3 million for a Tiger Woods experiment that, according to one golf legend, ‘changed nothing.’

Taking a stroll down memory lane, Woods decided to take some taxpayer-funded visits to the land Down Under back in 2009-12. The reason? To revive Australia’s struggling golf scene. With the attention that Woods can generate, hordes of fans flocked to the golf courses to catch a glimpse of the legend. Across three years, Woods’ visits to Sydney and Melbourne witnessed unprecedented levels of crowd engagement. Something the Australian golfing community hadn’t seen since Greg Norman was dominating the field in his prime.

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