U.S. consumers spent a record $11.8 billion online during Black Friday , marking a 9.1% increase from last year, according to Adobe Analytics. Despite economic uncertainties, including high inflation and unemployment nearing a four-year high, shoppers turned to online deals, with peak spending reaching $12.5 million per minute between 10 a.m. and 2 p.m. local time.

Mastercard SpendingPulse reported a 10.4% growth in e-commerce sales, while in-store sales rose only 1.7% compared to 2024. Newsday noted that AI-driven shopping services and social media advertising significantly influenced consumer choices, with electronics, video game consoles, and home appliances being top categories.

In contrast, in-store traffic saw a decline, with RetailNext reporting a 3.6% drop compared to last ye

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