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Men are really not that hard to please. “There’s a misconception that it’s impossible to shop for men,” say David Fishbein and Joseph Miller, co-founders of the men’s boutique The Optimist, in Culver City, CA. “But sometimes, introducing a risk as a gift is a great way to get men to try it.”

The best gifts for men aren’t about going completely out of the box, they explain, but rather about expanding his interests or needs in a new or novel way. “We like to buy gifts that someone wouldn’t buy for themselves,” Fishbein suggests, “[and] we like to think about choosing something that would benefit their lives or upgrade where they spend time.”

Amon

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