Leading Indonesian music publisher Massive Music has begun development on an AI powered data-driven technology solution that could assist audiovisual producers in their creative process by more precisely determining the mood and character requirements of a movie or television show.

The search engine has yet to settle a release date, but has been previewed at various international events, including at the ongoing JAFF Market , as a pioneer toolkit for music supervisors.

Massive Music’s approach is centered on efficiency driven by technology and analytics, expanding based on the encouraging results of last year’s Music Supervisor program. The company is providing answers to the industry’s increasing need for a more efficient licensing and curating procedure, they said.

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