A FOREST of Dean smokery endorsed by King Charles is at the centre of a growing row after an animal welfare campaigner filed a formal complaint accusing the business of misleading customers about the origins of its salmon.

Severn & Wye Smokery, based at Chaxhill on the edge of the Forest, holds a royal warrant and is one of the region’s most prominent food producers.

The company is now under investigation by the Advertising Standards Authority after Scottish Salmon Watch lodged a 13-page complaint claiming the smokery’s packaging could lead consumers to believe its salmon is wild and locally linked to the Rivers Severn and Wye.

WILD: Salmon leaping upriver, underscoring the clear difference between wild fish and those produced through modern farming. ( Getty Images )

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