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T-Mobile is kicking its Un-carrier era back into high gear with a new pledge aimed at one of the wireless industry’s most persistent pain points: switching. Announced Nov. 20 during the Las Vegas Grand Prix — a fitting backdrop for an initiative built on speed — the company unveiled its “ 15-Minute Switch 1 ” campaign, promising consumers a streamlined, digital-first jump to T-Mobile in mere minutes. Make the Switch to T-Mobile

The move marks a fresh chapter in the brand’s long-running push to dismantle the traditional frustrations of wireless service. Now, customers can switch in 15 minutes per line through the T-Life app or T-Mobile.com , r

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