(CNN)– There’s a sense of shrink-flation hovering over this holiday season.

U.S. consumers are paying more, but getting less, according to Salesforce.

Analysts there say online shopping in the U.S. rose by 3% on Black Friday, but that was caused in part by a 7% hike in prices.

Order volume which tallies how much was purchased in a certain amount of time fell 1% compared to Black Friday 2024.

Salesforce says historic tariff increases are a large factor in pricier products.

Consumers are also buying more expensive items including luxury and home goods.

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