A week after launching the new name and logo for Utah’s 2034 Winter Games to mixed reviews, the state’s Olympic organizers said the public will come around to the unusual design.

“We had a lot of energy around the logo last week and we’re seeing a lot of really good comments as people understand the story better,” Brad Wilson , CEO of the Organizing Committee for the 2034 Olympic and Paralympic Winter Games, said at Monday’s steering committee meeting.

Later, Fraser Bullock , the organizing committee’s president and executive chair, told reporters there soon will be an effort to explain to the public “the connection of the logo to Utah, and that it represents our beautiful state in such a magnificent way.”

That’s expected to entail the use of the Utah 2034 social media channels to

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