Doritos, Cheetos Launch Colorless Simply NKD Options

By Joe Lombardi From Daily Voice

Doritos and Cheetos are stripping things down with the launch of a new line of snacks made without artificial flavors or dyes, delivering the same bold taste fans know — but without the color.

Parent company PepsiCo announced the debut of the Simply NKD collection, which reimagines its iconic snacks in a colorless form. 

The new products include Simply NKD Doritos Nacho Cheese, Doritos Cool Ranch, Cheetos Puffs, and Cheetos Flamin’ Hot. They are available for pre-order now and will hit stores starting Monday, Dec. 1.

Doritos Nacho cheese, left, pictured next to new Simply NKD Nacho Cheese, which debut on Monday, Dec. 1.

Brielle Patton, D3 Studio via PepsiCo

“Rest assured, our iconic Cheetos and Doritos remain unchanged. NKD is an additive option, not a replacement, introduced to meet consumer demand,” Rachel Ferdinando, CEO of PepsiCo Foods US, said in a statement.

PepsiCo said the new line was developed in just eight weeks by its research and development teams, with the goal of delivering the same flavor and crunch as the original products but without artificial ingredients.

“No color, no artificial flavors, same intensity — that’s Simply NKD,” said Hernán Tantardini, CMO of PepsiCo Foods US. “Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will.”

The company emphasized that the Simply NKD line offers an alternative for consumers without replacing its traditional products.

The Simply NKD collection includes:

• Doritos Simply NKD Nacho Cheese
• Doritos Simply NKD Cool Ranch
• Cheetos Simply NKD Puffs
• Cheetos Simply NKD Flamin’ Hot

Packaging for Cheetos Simply NKD Puffs, Cheetos® Simply NKD Flamin’ Hot, Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool Ranch.

PepsiCo