U.S. consumers shrugged off worries about the economy after their Thanksgiving dinners and went on a $23.6 billion three-day online shopping frenzy that exceeded analyst expectations, kicking off the holiday season.

Adobe Analytics said online spending on Monday was up 4.5% from last year $9.1 billion from midnight through 6:30 p.m. ET (2330 GMT). Adobe projected that before the end of Cyber Monday, consumers would spend between $13.9 billion and $14.2 billion online, which would bring online spending to roughly $43.7 billion for the five-day period including Thanksgiving.

Expectations were mixed heading into the holiday weekend due to weak consumer confidence and tariff-fueled inflation. Yet wealthy consumers spent freely, while others made room in tight budgets to buy presents for love

See Full Page