(KNUE-FM) Well, here we are. December 1, 2025. It's time for East Texans to start doing their serious holiday shopping. Well, for those who participate. Wait, don't most of us participate on some level? After all, Christmas and the December holidays are among the most celebrated of the year. Is this year different?

Are East Texans Spending Less This Year?

By now, most people are aware that budgets are a little tighter. Suppose you watch YouTube or TikTok, or keep up with various social and traditional national media. In that case, you've likely heard that people across the country have decided to curb their spending this year. Business Wire reports that in-store traffic was down 3.6%. Yet Forbes reports that while online sales were higher, in-store traffic yielded "mixed results." B

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