Competition for attention is fiercer than ever, at least in beauty . Spotify thinks it can bridge the gap.

At The Catalysts, Bridget Evans, Spotify’s global head of business marketing, said fandom is the future of building community.

“The idea of fandom is certainly not anything new, but it is dominating culture right now,” Evans said in conversation with Beauty Inc editor in chief and WWD executive editor of beauty Jenny B. Fine. “When we talk about fandom, it really is different than just a community. The defining thing is that as fans or listeners, for your favorite music or podcast, it’s how you engage with and interact with your favorite artists, podcasters and creators. So we say that Spotify is made by fans, for fans.”

Described as “the opposite of doom scrolling,” fandom i

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