Asos Will Open Winter Wonderland Pop-up at 182 Spring Street in SoHo

Asos , the British high street brand, is popping up in SoHo again.

Following pop-ups in SoHo and the Montauk Surf Lodge this summer, Asos will return to SoHo with Winter Wonderland, an immersive holiday pop-up, personalized Color Analysis and Asos Café in-store. The pop-up will be open from Friday until Dec. 21.

The pop-up, at 182 Spring Street, features an edit of festive fashion in a reimagined, holiday-inspired space. The ground-floor venue has been transformed into an Asos Wonderland featuring men’s and women’s collections, accessories and seasonal items. Asos Design, Arrange, Asos Collective and, for the first time in years, styles from the newly relaunched Topshop and Topman will be exclusively available in-store at Asos in the U.S.

Overall, retail prices range from $10 to $3