“Everything about your life is different today, except for your manicure . And that’s a problem,” said Alexander Shashou, co-chief executive officer and cofounder of 10Beauty , a Boston-based robotics company.

Inside Lavan Midtown at The Catalysts — before a room full of fellow beauty founders, entrepreneurs and investors — Shashou described how he and his partner, Justin Effron, have set out to fix this.

Their story starts in 2013, with the launch of Alice, a hotel software platform designed to help streamline staff workloads for “better hospitality.” Six years and 4,000 hotel participants later, Alice was acquired by Expedia, and Shashou and Effron were left with the age-old question of what’s next. Enter their five-step robotic manicure machine.

“You’re probably wondering one

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