Iwas driving my daughter to school recently when we tuned into Heart Breakfast. A caller was attempting to answer five Christmas-related questions that, if successful, would mean that the countdown to the big day could ‘officially begin’. They weren’t hard but when the questions were answered correctly, there was pandemonium in the Heart studios. Everyone gushed with excitement and wished each other a Merry Christmas, co-host Amanda Holden cried, and the first of very many broadcasts of Mariah Carey’s ‘All I Want for Christmas’ began. It was 10 November – more than six weeks before Christmas Day. It was so unseasonably warm that people were still in shorts. The mind boggles.

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