The LVMH Luxury Ventures investment fund is in the news again, after acquiring a minority stake in French niche perfumery brand BDK Parfums. The goal of the operation is to enable BDK to expand internationally by opening flagship stores, and to add to its product range.

The financial details of the operation, which was completed on November 26, have not been divulged. It is the first time that BDK Parfums has opened a door to external investors. The timing is by no means random. The global perfume market, estimated to be worth $50.46 billion in 2024, is set to grow to $53.04 billion in 2025, according to a Fortune Business Insights study released in November. Niche perfumes have been driving this growth for nearly a year, if not more.

International expansion

BDK has set its sights on

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