Iris Van Herpen , whose otherworldly couture frequently draws on marine life and cutting-edge science, has been selected as the first recipient of the inaugural Perrier-Jouët Design for Nature Award, WWD has learned.

The Dutch couturier and artist has been offered carte blanche to create a unique work that will be showcased at the 2026 edition of Design Miami, co-creator of the new prize alongside the Champagne house, founded in 1811.

The award “invites designers to investigate sustainability through the spirit of Art Nouveau — a philosophy that celebrates the profound interconnectedness of nature, culture and creativity,” Perrier-Jouët said in a release shared first with WWD. “The award encourages projects that merge artistic innovation with environmental responsibility, fostering co

See Full Page