Bringing the valley home: Local business turns landmarks into keepsakes

Owner Windy Laughlin noticed something about Idaho souvenirs that bugged her. They all said “Idaho,” never the Magic Valley, Twin Falls, or Kimberly, for that matter. She wanted to change that.

Magic Valley Souvenirs fills a local niche | Photos

Magic Valley Souvenirs fills a local niche

Magic Valley Souvenirs fills a local niche

Magic Valley Souvenirs fills a local niche

Magic Valley Souvenirs fills a local niche

Magic Valley Souvenirs fills a local niche

Magic Valley Souvenirs fills a local niche

dnash@magicvalley.com

Drew Nash

Visuals Director