Don’t blame Lane Kiffin.

By leaving Ole Miss, on the eve of the college football playoff, to go to LSU, Kiffin has again made himself a lightning rod for controversy.

But Kiffin is simply embodying college football’s poorly kept secret:

The goal of big-time college sports is not about winning championships. It’s about money. In almost every case, conferences, administrators, schools, coaches and players would rather have a check than a trophy.

If it were about titles, Texas and Oklahoma would have stayed in the Big 12, and USC and Oregon would have stayed in the Pac-12, which would still exist.

The path to making the playoff and, by extension, winning a championship was much easier for all four of those schools when the Big 12 and Pac-12 were robust entities.

It was better for their

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