Lidl has released some interesting data as we near the end of 2025, revealing the most popular item bought in ten major UK cities. The results show that customer needs differ considerably across the country, with Edinburgh loving fish and Cardiff loving eggs. Lidl used data from its app to examine spending habits from major cities across the UK and drew inspiration from their biggest purchases to design limited-edition wrapping paper.

Lidl will offer free gift-wrapping at 10 stores across the UK, with paper designed based on its local customers' buying habits. The designs include avocados and coleslaw, both of which proved to be popular in certain parts of the country in 2025. The results contain a slew of interesting data. For example, it was revealed that Bristol is the coleslaw cap

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