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Today is the savviest day of the year to lock in (Travel Tuesday!) hotel stays, and 2025 is the clearest proof I’ve seen yet — and I’ve been reporting on travel and hotel deals for a decade.

Falling on December 2 (that’s today, FYI), Travel Tuesday is a full-blown strategy day for the world’s biggest hotel groups, boutique brands, and all-inclusive resort operators. Instead of simply advertising unsold rooms for the holidays, brands also use this brief window to fill their books deep into 2026 (and in some cases 2027), often offering discounts that outpace anything else they offered all year. Top Cyber Monday Deal

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