“You’re addicted to cheap dopamine and it’s killing your motivation,” Berlin-based TikTok creator Tiziana Bucec said in a May video . The video—which has over 2.9 million views—is a part of the nineteen-year-old’s anti-brain rot series , dedicated to sharing tips on how to take back your brain. “Maybe today, do one thing that gives your brain a delayed reward—go for a walk, write something or clean your space.”

Bucec is one of a growing trend of Gen Z influencers looking to combat " brain rot "—a perceived mental deterioration that comes from constant scrolling.

Gen Z is the second largest generation with over 70 million teens and twentysomethings born between 1997 and 2012.

Encompassing both adults who remember the heyday of Tumblr and Vine, and te

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