Mo Abudu , founder and CEO of EbonyLife Group and one of THR ‘s most influential women in TV , says her company can succeed and make money with content targeted towards a passionate Black niche audience, even if entertainment industry giants may not.
Appearing during a Content London panel on Tuesday, the British-Nigerian founder executive was asked if she could make money with a focus on serving up diversity-focused content in a direct-to-consumer model. She replied by saying explaining her “local-for-global” niche audience focus in an age of digital disruption. “Nobody is beholden to anybody anymore,” she emphasized. “We are living in a world where you are beholden to what you watch, so you can’t control my audience anymore. I’m making content for a specific audience, for that ni

The Hollywood Reporter

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