Apple was hoping for the third time being the charm after the disappointing sales performance of both the iPhone mini and iPhone Plus .

So far, headlines about the iPhone Air’s popularity have prompted an enormous sense of déjà vu . Nikkei says there’s “virtually no demand” for the handset and the analyst Ming-Chi Kuo is anticipating production being cut back by 80%.

iPhone Air demand has fallen short of expectations, leading the supply chain to begin scaling back both shipments and production capacity. Most suppliers are expected to reduce capacity by more than 80% by 1Q26, while some components with longer lead times are expected to be… — 郭明錤 (Ming-Chi Kuo) (@mingchikuo) October 22, 2025

At least unsold units don’t take up so much space on the shelves, I suppose. Which is mor

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