Travel Tuesday is now upon us—but what exactly is it and where did it come from?

Hot on the heels of Black Friday, Small Business Saturday and Cyber Monday, this Tuesday, December 2, consumers will head online in search of the best vacation deals available.

It’s part of what’s come to be known as Travel Tuesday or Travel Deal Tuesday and it’s been a fixture in the calendar for close to a decade now.

The origins of Travel Tuesday can be traced back to 2017, when the online flight marketplace Hopper conducted an analysis of historical pricing data. The figures revealed the day after Cyber Monday ranked as its biggest day for post-Thanksgiving travel discounts.

The figures showed that particular Tuesday had been the biggest for travel discounts in each of the previous nine years, going

See Full Page