To Trina Spear, cofounder and CEO of medical apparel brand Figs, change for the healthcare industry has to start with a focus on healthcare workers.
“We believe if you serve the provider, they will be able to better serve the patient,” she says. “And that drives better outcomes. That drives a better healthcare system.”
As part of that focus, Figs gave away hundreds of thousands of scrubs, organized healthcare worker retreats, and donated some $510,000 to healthcare nonprofits in 2024 alone.
Now it’s expanding that work by launching its own nonprofit, the Awesome Humans Foundation, which will provide financial support, training, and resources to healthcare professionals.
“Our mission is to serve those who serve others, so impact has always been ingrained into the center of the company,”

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