From seasoned skiers to those who’ve never stepped foot on a snowy mountain, December 2 marks the arrival of the Perfect Moment x H&M collaboration: a 28-piece après-ski capsule that brings the brand’s luxury performance ski wear to a wider audience, fulfilling all your winter dressing dreams, from city to chalet. SHOP H&M x PERFECT MOMENT

Perfect Moment, long loved for its elevated yet playful take on performance skiwear caught H&M’s attention for one reason: the brand was first. A trailblazer in bringing modern aesthetics to the slopes, Perfect Moment was one of the earliest ski labels sold on Net-a-Porter and Mytheresa, carving out a space for trend-driven skiwear before the category even existed. As co-founder and creative director Jane Gottschalk recalls, “They didn’t even know w

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