LONDON — Cos , the London-based fashion label that is part of the H&M Group, is showing commitment to the Chinese market despite challenging market conditions with the reopening of a flagship in Beijing’s trendy shopping district Sanlitun on Dec. 24.
The expanded and elevated store blends the brand’s contemporary and minimalistic ethos with the Forbidden City’s architectural heritage and traditional craftsmanship.
After entering the store through a geometric grid facade, the ground floor space, which hosts the womenswear and accessories offerings, has black walls and custom ceramic tiles handcrafted by local studio Zebound.
Walking up a deep red terrazzo spiral staircase, the upper level is designed with a lighter palette with the womenswear area framed within the ivory and ceramic t

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