Three years ago, Google sounded a ‘Code Red’ over ChatGPT, with CEO Sundar Pichai warning it could threaten the future of Search. Now Sam Altman is sounding an alarm of his own—this time over Google’s Gemini 3 comeback and an increasingly fierce frontier AI model race with OpenAI’s rivals, including Anthropic and Meta.

In an internal memo to employees yesterday, Sam Altman said he was declaring a “Code Red” to marshal more resources toward improving ChatGPT as competitive pressure from Google and other AI rivals intensifies. As part of the shift, he said, OpenAI will delay other initiatives, including its advertising plans. “We are at a critical time for ChatGPT,” Altman wrote.

Two weeks ago, Google released its latest model, Gemini 3, in a sweeping day-one rollout across a large swath o

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