(Bloomberg/Spencer Soper) — Black Friday has supplanted Cyber Monday in online spending growth for the second year in a row, according to Adobe Inc., with deal-hunting consumers getting an early start on their holiday shopping.

US shoppers spent $14.25 billion online during Cyber Monday, up 7.1% from a year ago, compared with a 9.1% increase on Black Friday. The firm said spending in the five-day period from Thanksgiving to Cyber Monday totaled $44.2 billion, up 7.7% from a year ago.

“Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday,” said Vivek Pandya, lead analyst at Adobe Digital Insights.

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