Cable networks mastered the made-for-TV Christmas movie. But these days, Netflix is making them sweat every December. The streaming giant has gone all-in on the market for feel-good holiday movies, and in 2025, they are showing no signs of slowing down.

In September 2025, Hallmark —arguably the biggest brand name for cozy Christmas movies—inked a new output deal with Netflix to have new Hallmark films stream on the platform. But Netflix has spent the last few years trying its own hand at the Christmas market with a number of glossy, often star-studded affairs where (usually very attractive) people find love and laughs under the tree. Hits like The Princess Switch , A Christmas Prince , and Hot Frosty prove the big red streamer has the stamina to keep up with the competition, whi

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