Cab Franc Forward is approaching its first anniversary, having already made significant strides in promoting the New York-based grassroots initiative.

Building a campaign around Cabernet Franc allows for the promotion of what is the state’s most widely planted red grape (638 acres under vine), which overlaps the three main wine regions — Finger Lakes, Long Island and Hudson Valley — and is recognizable, both in the tasting room and a restaurant.

It’s also a wine that has received numerous awards in state, regional, and national competitions for New York producers and, quite frankly, from a majority of states along the East Coast.

The initiative was unveiled in early February in Manhattan, where representatives from 35 New York wineries provided tastings of their Cab Franc to more than

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