In the high-stakes premium travel race of 2025, every major credit card issuer is trying to claim the loyalty of affluent travelers—and airport lounges have become the most visible battleground.

American Express is refreshing its Platinum Card and launching a new fast-format Sidecar lounge. Capital One’s Venture X card has become a darling among travelers, thanks to its hyperlocal boutique-style lounges. And Citi has returned to the ultra-premium arena with the $595 Strata Elite card.

As for Chase? Fresh off raising its Sapphire Reserve annual fee to $795 and launching its Sapphire Reserve for Business card, the finance giant is now signaling that its lounges aren’t meant to be carbon copies of existing models.

They’re meant to be destinations.

That direction becomes unmistakable with

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