Rory McIlroy didn’t set out to shake the foundations of the PGA Tour. Yet one conversation quietly nudged him toward a vision that might have a profound impact on the sport. A recent LinkedIn post from Golf instructor Larry Rinker revealed how Gary McCord recalled asking McIlroy about the Tour’s future. McCord revealed how McIlroy pointed to an article written by Gary on TOUR franchising. A concept so bold that even the four-time major champion admitted he couldn’t fully grasp it at first.

The idea seemingly caught the attention of the Northern Irish golfer because he felt it had the potential. And Rory might have taken to the concept as it reflected a blueprint for a new era of the sport. However, the idea also has consequences. It’s a franchised, investor-driven model where the traditi

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